Lifelong Clients: Did you know that the cost of customer acquisition is far greater than the cost of customer retention?You may own a public relations agency in New York or a real estate business in California. However, you can’t expect your business to grow till you have a solid base of loyal clients.
They say old is gold, and here we don’t quote this merely to glorify age. We mean to imply that for the business community, few things are as profitable as loyal and committed clients.
It is a fact that businesses that have lifelong clients have a seventy percent higher chance of reselling their products. Can you guess why? Simply because the loyal clients trust their products and do not hesitate when buying from them.
Now that we all know how pivotal lifelong clients are for business success in the longterm, let’s take a look at the proven ways of developing them.
Table of Contents
1. Upgrade Your Incentives
Gone are the days when clients found fridge magnets and keychains a valuable offering. If you wish to develop lifelong clients, you have to win over the potential ones with free incentives that are truly advantageous.
For example, if you are an interior designer, your incentive could be informational videos on home decoration tips. Real estate businesses could make informational video content on the home estate.
It is also important to be consistent with your incentives. So you should roll out these free incentives occasionally to keep your clientscoming back. If you offer just one or two incentives throughout your business tenure, you’ll probably spend what you intended to save on customer acquisition.
2. Let Them Know They’re Special
A little personalization goes a long way. Just because someone remembers important dates, such as birthdays, first-purchase anniversaries, etc., makes them feel valued. Businesses ought to make it their aim to keep track of these important events for their customers.
These events help a brand build a personal relationship with its clients.Sending personalized cards on birthdays and giving extra points or discounts on purchase anniversaries are just two examples of successful retention practices. Such gestures successfully message that you value your clients and their relationship with your company.
3. Be More Present Online
Most clients today use various types of social media. It is important to be present on as many platforms as possible to stay in touch with them. Simultaneously, it is also important to have a solid social media strategy.Blogging, posting videos, content creation, and lots more are a few good marketing ideas.
At this time, Facebook live sessions are very popular. By using this, businesses invite clients and have live sessions, such as informative discussions, etc.,about industry topics. The whole idea behind this is to let your clients know that your motive is to cater to their interests.
When clients see your effort to educate themand provide solutions to make their lives easier, they’ll soon be your lifelong clients.
4. Listen to Them
One of the greatest practices in the interest of businesses is to listen to customers and solicit their advice. While customers are not always right, there is also no doubt that they often solicit advice.
It would be great if businesses made efforts to listen and act upon the solicited advice from their clients. The goodwill and willingness to satisfy its clientsis a form of consumer loyalty. That will impress the crowd and make them want to be your clients.
To solicit client feedback, you must make all mediums available. These include customer reply cards, your social media handles, your company’s website, your official email address, and more.
5. Make Your Content Interesting
Content that is too lengthy, devoid of graphics, or simply boring will lose the interest of your clients. To make people lifelong clients, businesses must engage with them and keep holding their interests. This is why your team must craft snappy and attractive content with graphics.
You also must use different tools for putting out your content, such as blog entries, short informational videos, and more. If the audio, video, or written content is always fun, upbeat, and not overly technical, the audience will stay tuned continuously. There’s no better way than this to turn social media-driven crowds into lifelong clients!
6. Reward their Loyalty
Do you know how businesses become successful? Loyal clients make the bedrock upon which a business stands successfully. One stellar way of expanding your loyal client base is to acknowledge their loyalty and reward it generously.
Keep track of their purchasing patterns, how frequently they shop from you, and how long they have been shopping. When a loyal client purchases a product from you, the best way of acknowledging their loyalty is to send them a gift.
Make sure it is worthwhile, such as free accessories or an upgrade to the next free-product tier. Believe us, the cost of loyalty rewards is a fraction compared to the returns you’ll enjoy, including increased sales, word-of-mouth praises, etc.
7. Give Them What Others Don’t public relations agency New York
The marketplace is a crowded one, and among all the noise and buzz for attention, customers can lose sight of you. Winning the masses as lifelong clients requires that you stay ahead of the competition by giving them what the other businesses do not.
Things like free shipping, 24/7 customer service, better customer support, greater warranties, and such incentives are sure to give you an edge. If you merely provide value that is equal to that of your competitors, the clients will keep drifting from one brand to the other.
But to keep them committed to your company, you must provide value that is better and more profitable for them than the others.
Lifelong clients are the foundation upon which the long-term success of a business depends. But developing the people as lifelong clients is far from easy. Businesses must invest time, effort, and resources to provide better value, products, and services that will want people to be their clients for life.