Every business probably knows it: You need a high-level marketing strategy for your email and digital communication, as doing so can be incredibly beneficial for your business growth.
However, this process is extremely difficult for many: Where can you find the time to manage this type of marketing? That’s where automation comes in.
Email marketing automation is all the rage of late, and there is a good reason for it: Using this type of automation can be incredibly beneficial for you and your business.
What is Email Marketing Automation?
Simply put, this automation allows you to automate large facets of your Email marketing.
Here’s how it works: You create the content, often using a pre-made template created by the email marketing firm you are using. From there, you will essentially set up a tree of Emails that will be sent out. These emails can be sent out depending on the actions taken by a variety of steps that your customer takes.
For example, if they open an email, they’ll get “Email A.” If they click on a link, they get “Email B.”
The sky’s the limit when it comes to email automation – you can send someone an email based on a vast array of factors and really spice up the content that you use in these emails, creating customized information and sales pitches to someone based on their behavior with your prior emails and any number of segments that you create.
What are the Benefits of Email Marketing Automation?
- Save Time: One of the biggest barriers to Email marketing is the time it takes to create a sales funnel, the content to fill that funnel, and the processes by which you have to manually send out Emails and track what segments of your list have done what. Automation, of course, handles this without you needing to lift a finger.
Once you set up the content, you can automate the entire process, checking up on it periodically to gauge its effectiveness.
- Reduce Mistakes: One of the dangers of an email is the potential for errors: You are never more than one click away from sending someone to a dead link or the wrong webpage.
Thankfully, when you automate the process, you reduce the chances of making such an error. All you have to do is check the link the first time, make sure it is correct, and you’ll be good to go.
- Automate your CRM: Businesses that use a customer relationship manager, or CRM, know that they can be highly effective for tracking data and inputting contacts.
However, manually entering information about a customer’s marketing behavior can be too much of a hassle. Thankfully, automating your Emails can have a bonus: It also automates your CRM inputs, making it much easier to track data and market to someone later.
Email automation is a huge boon to business in the 21st century, allowing you to send your customers world-class, value-added content while also saving you and your business a ton of time.
Also, You can find more helpful resources at PopBom.