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What is Instagram Marketing?
One of social media’s most popular ways to engage with customers and reach new markets is through Instagram. The photo-sharing app has over 500 million active users, and that number is only going up as more brands sign on to have a presence on it.
Whether you have an established brand or are just starting out, having an active Instagram page can help build your online reputation management and authority in your industry. Here’s how to make sure your page stands out:
Create Visual Content:
While text posts on Instagram are great for getting a message across to a wide audience, visual content really grabs people’s attention.
For instance, if you have a new product to announce, consider taking some high-quality photos of it. And then, upload them to Instagram with some basic information about what it is and why people should buy it.
One of the most important aspects of creating visual content for your brand’s Instagram page is ensuring that every post looks professional. Even though there are filters available on social media sites like Instagram, don’t let that give you an excuse to go overboard on editing pictures or applying cheesy effects.
Even in industries where picture quality isn’t particularly important (like food), visuals are still key in order to get more engagement and stand out among other brands on social media.
Show Off On-Trend:
Depending on your industry, you may want to ensure that you align your brand with trending visual trends. This way, people can connect with your brand as well as understand its messaging.
If you do choose a trending visual concept, don’t be afraid to mix it up! Just because one of your competitors has colourful filters doesn’t mean that your brand should too. Look at what other businesses in your industry are doing with their Instagram posts, but also think about how your particular audience is going to react before settling on any one trend.
In some cases, you may have customers who don’t like using visual filters and will be turned off by them; so make sure that your content aligns with all of your customer base, not just millennials.
If you need help choosing a concept for your posts or trying to establish a cohesive brand image across other social media channels, look into hiring an outside firm to do it for you. Not only can they help you stand out visually on Instagram, but they can also act as a sounding board in brainstorming ways to further enhance your brand image as well.
Instagram Marketing With a Video Creator
A video creator, or as some call it a video editing app, is an application to create a video. It usually comes with several built-in effects that users can apply to their videos; and then, share them directly with friends on social media platforms.
You’re going to want to make sure your video creator of choice has integration with Instagram or you won’t be able to post videos directly from your app. That said, there are some great options out there.
Why Use a Video Creator For Instagram Marketing?
These days, Instagram is growing fast. There are so many users posting content every day. And so, if you want to launch an effective marketing campaign on this platform, you need to stand out. Attractive video content is one way to do so. If you don’t use video on your brand’s page, you may be missing out on followers and sales.
Here are 3 reasons why using a video creator for Instagram marketing is so important:
Reason #1: More Followers and Sales
With more than 300 million active users every month, people want to see new content – all day long. Your videos can catch their attention as they scroll through their newsfeed. When they click play on your video content, they can stay engaged with your brand by watching it longer than text or photos would allow them to.
Reason #2: Larger Social Reach and Engagement Rate
One of the biggest benefits of using a video creator for Instagram marketing is that you’ll be able to reach a wider audience through social media.
When you post videos directly from your channel, viewers are 30% more likely to watch that content from start to finish compared to written text posts. More people will see your videos and they’ll also enjoy watching them longer when they do so.
Reason #3: Brand Recognition and Higher Visibility on Search Engines
As a new business owner, you probably want to establish your brand and make it as visible as possible.
When you create video content for your social media accounts, you bring more engagement to your account than ever before. This can be very valuable in terms of building brand loyalty and attracting new customers.